Podcast Single Episode

Season 2  // Episode 063 //  Dec 6, 2021  //  #seo, #website, #marketing

SEO is a thing that most COPreneurs don't fully understand. Yet, every entrepreneur and business owner on the planet seems to put SEO at the top of the list of things they think they need for their business to succeed.

SEO is important. Very important. But unless you like throwing your hard-earned cash into a dumpster fire, you better understand the strategy behind it first.

SEO is something that you can't just take lightly or assume that you will get. SEO is one of those things where you have to plan it out and then do it right. You have to spend time and effort planning your approach and then implement it in the right way.

In this episode, my guest, Michael Knorr and l will dive into some basics of what SEO ACTUALLY is and how to start optimizing your website. If you're new to SEO and want to learn more about an effective strategy for your business, stick around till the end of the show for instruction on how to get a free audit and competitor analysis.

Inbound Marketing- How to Work Smarter Not Harder When Growing Your Business

Today's Guest

Michael Knorr
Michael Knorr
I have 14+ years providing hands on strategic digital marketing consultation to rapidly scale businesses. In all of my current roles, I am an integral part of sales & marketing efforts. My scope of expertise includes: Search Advertising, Search Engine Optimization, Organic Social Media Management, Email Marketing Automation, Content Marketing, and Affiliate Marketing. 

The range of clients I have managed ranges from a scale as large as providing Google Ad Management recommendations/ execution to software companies spending $37,000 a day (~13.5 million annually), to building out an entire social media marketing strategy for Fortune 500 companies, to helping to build new startup brands from the ground up on shoestring budgets.

In my consultative business development role, I help companies identify the digital marketing channels that will best help the client attain the greatest return on investment and largest market share opportunities. I also work within their budget constraints, while focusing on their vision and who they want to become. Once I have developed the high level strategy of Who, What, When, Where, Why and How the marketing campaign will operate, I then put it into the hands of marketing professionals who work with the client on day to day execution of the strategy.

That! Company has earned the acclaim of an Addy Awards and International MARCOM Award. We’re also one of Top Advertising and Florida Company to watch, according to the Orlando Business Journal. Interested to see if I can provide the strategy your business needs? Let’s talk!

In this episode

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Resources discussed on the show

Get a FREE Website Audit and Competitor Analysis - Click on the link, email Mike and mention the COPreneur Path Podcast for a free audit!

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