Podcast Single Episode

Season 2  // Episode 074 //  Feb 21, 2022  //  #copreneur, #marketing

When thinking about your customer journey or the path a customer follows when they do business with you, there is a difference between providing customer service and a customer experience. Today Austin and I talk about how implementing a focus on improving your customer journey, including their onboarding process and their entire experience, will help you avoid customer service issues where you are often put in the place of trying to fix something that was not working for them.

Enhancing your customer's experience and making it one they are blown away by, will grow your business. It will help you stand out from the crowd, generate referrals and positive reviews. And you will gain confidence, giving you more flexibility in your offer and allow you to charge what you're worth. People tell stories about their experiences with businesses all the time, whether good or bad. Let your customers tell stories about the great encounter they had with you. Listen to this episode to learn how you can add value to your business with a better customer experience.

Why Customer Experience is More Important Than Customer Service

Today's Guest

Adam Wills and Austin Molcyk
Adam Wills and Austin Molcyk
About Adam Wills

I help companies who market products and services related to law enforcement or the military, or are in the hunting & fishing, dignitary security, private security, and private investigations industries.

As a former 15-year law enforcement veteran, deputized US Marshal, law enforcement administrator, lover of hunting and fishing, and enthusiast of all things tactical, I know how to speak yours and your customer's language.

About Austin Molcyk

I began my career in public service with firefighting and EMS, as much of my family did. After two years I was presented the opportunity to switch to law enforcement and never looked back. I worked the jail, switched to patrol, climbed to Patrol Sergeant, and was accepted onto SWAT. I focused primarily on fugitives and narcotics in rural areas, working with the FBI, DEA, HSI, USPI, Secret Service, and the US Marshals Violent Offender Task Force. 

During this time, I earned 9 instructor certifications, served as a Field Training Officer, and discovered a love for teaching. 

After 8 adventurous years in law enforcement, fate dictated I take a medical retirement. I am now the Chief Automation Officer for BreacherCRM, and Client Success Manager for StoryWeb Creative.

In this episode

Timestamp Content

Resources discussed on the show

FREE GUIDE: Get Paid to Share Your Knowledge - Learn how to share your knowledge by creating courses and digital products, starting with this free guide.
BreacherCRM - BreacherCRM is the first and only business and marketing automation software that is purpose-built for Law Enforcement Instructors to track and nurture leads, increase client retention, book more classes, and create recurring revenue.

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