LinkedIn is an incredible social media platform to be on if you’re a business professional who is looking to grow your reach. But how do you play the algorithms to your advantage in order to get more eyeballs on your posts? There are a number of different methods that all factor into a holistic and well-rounded strategy, but I’m going to share with you just one trick that I’ve been seeing success with. It’s called News Jacking.
The algorithm is designed to recognize topics that are trending and give any posts that are about that topic a higher priority in the feed. If that topic is about a current event, especially on a national or worldwide level, that is even more so the case.
When I’m News Jacking, I begin by doing a bit of research in 3 different places: Google Trends, a simple Google search for “trending news”, and the LinkedIn news column. All three of these methods show you what is currently trending in the news.
Try to identify news pieces that are relevant to your niche and your expertise. Things that you can offer an authoritative opinion on. Then simply share the link to the news piece as a post with your thoughts on the topic.
The algorithm is likely to give your post some extra juice which will of course drive more views, more engagements, more comments, and more connections which will organically grow your overall reach.
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