Often I talk to business owners who are exhausted and on the edge of burnout. They ask me what they’re doing wrong and how they can get themselves off the hamster wheel of constantly working in their business. Usually it comes down to a relatively simple concept that somehow seems to be overlooked way too easily.
Most business owners tend to build their businesses around themselves. It’s a natural tendency for a new entrepreneur to do everything on their own and do things their own way. I mean, let’s face it, you’re good at what you do. You’re the go-to person. So why shouldn’t it be that way? Well, when you structure your business this way, literally everything requires your input, your effort, your expertise, and your most valuable asset of all - your time.
Instead, you need to build your business around systems and repeatable processes. Build your business as if you intend to sell it off and walk away with a pocket-load of cash someday. Even if that isn’t your intention at all. Either way, I promise you that this simple shift in mindset will allow your business to realize growth and revenue that was previously not possible.
First, develop a standard service offering (SSO) around your existing product or service and then develop a team that can replicate the process successfully over and over again. And that my friends is how you get off the hamster wheel.
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