In our last chapter of the Business Brief, we talked about the reason why you need a lead generator. But the problem is there's one significant area where COPreneurs cut corners when setting up their lead generator. Most business owners will create their lead generator and then simply put it into a single row option on their homepage or have a pop-up.
Those things are great and you should have them, but that alone is not enough. Your lead generator needs to have its very own landing page. A landing page gives further opportunity to tease the prospect about what they get from downloading it, what problem it will solve for them and how it will make their life better.
It also gives you the opportunity to offer social proof like reviews from people that have downloaded your lead generator and seen success from it. If you don't have reviews for your lead generator yet don't let this stop you. They can simply and easily be added later, but more importantly, having a dedicated landing page for your lead generator allows you to gain insightful data that you can't get from just a pop-up or an opt-in on your homepage.
This data will help you optimize your sales funnel, increase its effectiveness, and make more money tracking your landing pages, and performance, using tools like Google Analytics, or Facebook and Google ad pixels, and Hotjar. These will tell you how effective your lead generator is at capturing new leads. Proving the performance of a highly visited, but low converting landing page will have a significant impact on lead generation.
If you can spend 15 minutes making adjustments that double the number of leads from a single landing page, you can generate significantly more leads for your business.
You don't have a lead generator yet and have no idea where to start? That's okay. I've created a free resource for you with eight detailed ideas that you can use for lead generation.
Simply head over to https://LEO2CEO.com/8-ideas to download it now.
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