Your lead generator is the single most valuable asset in your business. The typical website homepage is designed to cater to the problem aware customer who is searching for a solution to their problem and is ready to pony up dollars to solve it. But did you know that only 6% of your site visitors are actually ready to buy from you?
If you aren’t aware of this simple fact, then your website is likely ignoring 94% of its visitors. That’s where your lead generator comes in. The lead generator provides the trepid site visitor with some simple, free quick wins and then allows you the opportunity to continue to nurture the relationship through email.
Most commonly a lead generator comes in the form of a downloadable pdf, but you don’t have to feel boxed in by that. A lead generator could be:
- A quiz or assessment
- A mini-course
- A template
- An exclusive video series
- Access to a private community
- A chapter of your book
Creating a lead generator can be so simple that there really is no excuse not to have one.
If you’re one of those COPreneurs that doesn’t have a lead generator and is feeling overwhelmed by this right now, don’t worry. I’ve created a free resource for you with 8 detailed ideas that you can use for lead generation (you see what I did there, right? 😉 ). Simply head over to https://leo2ceo.com/8-ideas to download it now.
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