My favorite acronym in business - and the one that I need reminded of most - is KISS. Keep it simple, stupid. The obvious accusation here is that needlessly overcomplicating things in your business is just plain dumb. And I couldn’t agree more. I can’t even begin to tell you how much time, money, and energy I’ve wasted doing things that just created unnecessary complications.
It’s easy for us as business owners to create complications and confusion by using every new piece of software we can find and then having to figure out how to use them all, or creating complex pricing packages that our customers struggle to understand, offering too many products or services to begin with, or thinking we have to try every high-speed low drag marketing tactic we hear about on the internet.
But what I continue to find over and over again is that simplicity is the secret to scale. When you keep things as simple as possible, they are easier to understand and easier to replicate. All of this translates into more time and more money for you and your business.
So, keep it simple, stupid. And quit overthinking things. Execute the things that create the greatest impact and put everything else aside.
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