Many people think that being an entrepreneur is about lofty goals and saying yes to every new opportunity that comes your way. The truth is, your attention is your most valuable resource as an entrepreneur. And the more things you take on, the harder it becomes to grow your business.
It seems counter-intuitive, but I believe that in order to grow your business, you have to do less. Let me explain.
I really enjoy watching the T.V. show Kitchen Nightmares. In this show Gordon Ramsey goes into a failing restaurant and quickly whips them into shape.
A failure point that you see in almost every episode is that they have too many items on their menu. As the restaurant tries to cater to every possible food choice they end up increasing their overhead. It takes the cooks more time to learn all of the dishes and they are required to keep a larger and wider variety of food in stock. This inevitably leads to a poor execution of the menu as a whole.
Gordon’s solution? He pares down the menu to 10 items or less and instructs the restaurateur to focus only on executing those 10 items flawlessly.
Distractions will arise in your business, and you will be tempted to take on more things - to try and appease a wider audience. Growing as an entrepreneur requires discipline to say no.
In order to do more, you have to do less.
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